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Behind the Scenes: Marketplace Analyst

Behind the Scenes: Marketplace Analyst
Here at eLuxury Supply we have various team members from dock workers to the customer service team, to the ecommerce team, which each play a valuable role in providing an exceptional buying experience for the customer. One team member that plays a vital role in making many data driven decisions for the company is the Marketplace Analyst. An example recommendation that the Marketplace Analyst at eLuxury Supply would make to the ecommerce team is suggesting a new product to introduce based on market research. Another example would be suggesting a promotion to run on a certain product in any marketplace in which eLuxury Supply sells.

The Marketplace Analyst usually partners with the merchandising team to identify products that will be added to the depth and breadth of the assortment and works with all members of the Supply Chain to determine the optimal flow path and source for these products. The Analyst is also responsible for developing and driving improvements in key operational metrics, managing cost changes, developing sales, margin and promotional funding forecasts. The Marketplace Analyst at eLuxury Supply possesses strong analytical tendencies such as pattern recognition, the ability to quickly interpret data and utilize results to drive decisive action, and the capability to articulate the story behind the numbers to a diverse audience.

Any individual who wants to be successful in a Marketplace Analyst role will need to be able to deliver results with a limited amount of supervision. The Marketplace Analyst gathers massive amounts of data to interpret which includes sales, rankings, customer reviews and the standing of eLuxury Supply’s online competition. eLuxury Supply’s analyst may also work with partners to create a customized online transaction system that gives detailed information on how a customer found the website. Knowing how a customer came to a retail site is highly valuable information for those making advertising decisions. Whether it's Egyptian Cotton Sheets and Viscose Rayon from Bamboo Top Mattress Pad, the marketplace analyst must know every little detail.

A business analyst specializing in e-commerce can expect to find a range of career options as mobile and e-commerce is growing quickly. There is a large need for analysts who can master the data and pick up on trends to assist sales managers. According to the Bureau of Labor Statistics, the analysis field is to grow by 22 percent between 2010 and 2020. The average income for someone in the field is $78,160, but this can vary based on the level of experience and size of the company.

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